What is Mashup?


An innovation and business validation event that highlights the value of adaptive and resilient thinking. The event takes 3-4 hrs, start to finish, and guides teams through the key phases of business design and creation. The event creates a rich and engaging experience for participants, acting as a catalyst to shift the way people think about how they can shape the world they live in. It highlights the importance of having a broad and dynamic skill-set and how much can be achieved in such a short space of time. In an increasingly complex and fast-changing world, the Mashup experience proves to participants they have what it takes to thrive.


Quick Event Overview


  • 100 – 300 participants
  • Large venue with projector and if possible, multiple break-out spaces for teams to work
  • PA System
  • 15 – 20 Business, Design and IT Professionals (Volunteers)
  • Post-it Notes, Large Drawing Pads


Who is Mashup for?


Mashup is designed for:

  • 9-18 Year Olds – An introduction to innovation and business thinking
  • College Students and Graduates
  • Organizations that want to introduce innovation thinking to their people
  • This is a great event to host prior to running a Kickbox program

What does Mashup do?


Mashup delivers an actionable process for discovering new opportunities, validating customer engagement, and evaluating new business potential in less than 4hrs. It includes tools that help innovators working in teams to define, refine, validate, and evolve their idea.
Mashup helps innovators

  • Experience the innovation process
  • Discover latent creativity
  • Develop an agile and adaptive mindset
  • Learn how to deliver value fast
  • Be more effective and have more impact
  • Build valuable life skills and experience (for example, ideation, divergent thinking, and business creation)


Mashup helps organizations

  • Increase innovation quantity, quality, and speed across the organization
  • Empower existing innovators to be more effective and more engaged
  • Identify and activate latent innovators (who may not know they’re innovators)
  • Foster an innovation culture and attract innovators to the organization


Mashup helps communities

  • Develop an innovation and entrepreneurial community
  • Increase the number of innovators within and outside organizations
  • Increase the number of new businesses operating

Mashup Workbook



Whether you’re an individual, organization or innovator, make an enquiry and get started