What is Kickbox?


Kickbox is a new innovation process that Adobe developed for its own use and then open-sourced so everyone can use it. Emarise in partnership with adaptos has taken the Adobe model and created a program for private sector organizations wanting to harness internal innovation.


Emarise is also looking to run a public Kickbox program that anyone can do in their spare-time or if the boss says yes, as part of your on-going personal development.


Kickbox is both a process for individuals and a system for deploying that process for groups of people at scale. It’s designed to increase innovator effectiveness, accelerate innovation velocity, and measurably improve innovation outcomes. It can also optimize innovation investments by reducing costs compared to traditional approaches.


Who is Kickbox for?


Kickbox is designed for both individual innovators, organizations or groups of people. Emarise has localised the Kickbox process so that it is suited for use in the region and can be deployed for groups of people outside of an organization.


What does Kickbox do?


Adobe Kickbox delivers an actionable process for discovering new opportunities, validating customer engagement, and evaluating new business potential. It includes tools that help innovators define, refine, validate, and evolve their idea.
Kickbox helps innovators

  • Be more effective and have more impact
  • Build valuable life skills and experience (for example, ideation, divergent thinking, and business creation)
  • Increase job satisfaction and engagement (as demonstrated by participant evaluation scores)
  • Discover (or rediscover) their passion for delighting customers


Kickbox helps organizations

  • Increase innovation quantity, quality, and speed across the organization
  • Empower existing innovators to be more effective and more engaged
  • Identify and activate latent innovators (who may not know they’re innovators)
  • Foster an innovation culture and attract innovators to the organization


Kickbox helps communities

  • Develop an innovation and entrepreneurial community
  • Increase the number of innovators within and outside organizations
  • Increase the number of new businesses operating

Jeremy Dann, an Adjunct Professor at the USC Marshall School of Business wrote a case study on Adobe Kickbox and said;


“Between my consulting, teaching and writing, I’ve worked with around three dozen companies
on their innovation programs, but this is the most open, yet comprehensive mobilization of employee
innovation talent I’ve ever come across.”

What’s the story behind Kickbox?


Kickbox was developed at Adobe by building on 30 years of experience successfully innovating. We wanted to empower individual employees to follow their instincts about emerging opportunities so we created an “innovation-in-a-box” kit. Each red box contains everything we think an enterprise innovator needs, including:


  • Money. Each red box contains a pre-paid credit card in the amount of Dhs 4000. Innovators use these funds to validate their idea.
  • Instructions. Kickbox includes quick reference cards outlining the six levels in the red box. Each card includes a checklist of actions innovators must complete to advance to the next level.
  • Other innovation tools. These include scorecards, frameworks, exercises, and other materials you’ll use to develop ideas.


If you’d like to accelerate innovation in your organization, Kickbox may be able to help.


If you have any questions or comments on Kickbox, please contact us.

How Adobe Did It?

Whether you’re an individual, organization or innovator, make an enquiry and get started